Mission and Vision Statements

Mission and Vision Statements: Examining the Relationship toward Performance Outcomes: 1 Learning CEU

Objectives

Abstract:

This paper examines 798 firms with mission statements and vision statements to show there are relationships between the two and posits that strong relationships produced greater organizational performance. Using the taxonomies of Allison (2017a), Allison (2017b), and an extension of the latter developed in this paper, the statements are classified into their taxonomic groups and then analyzed statistically. The results surprisingly show a single strong link between one type of mission statement and one type of vision statement. This paper then discusses how such a relationship may result in superior performance outcomes. Consequently, this paper significantly contributes to theory by finding a specific relationship between statements, discussing why some firms have this relationship, and then extending this discussion to organizational performance.

Reading the article and answering 10 questions with 100% accuracy will give the analyst 1 Learning CEU focused on OBM.

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Course curriculum

1

Allison, 2019 article
- MISSION STATEMENTS AND VISION STATEMENTS: EXAMINING THE RELATIONSHIP TOWARD PERFORMANCE OUTCOMES
2

Quiz
- Mission and Vision Statements Quiz
3

Feedback/Evaluation
- Feedback Survey

Instructor(s)

CEU Content Creator

Jacqueline Shackil

Introducing Jacqueline, the driving force behind HiJack Behaviors. With a background in Applied Behavioral Analysis and a graduate certification in Industrial-Organizational Psychology, she brings a unique blend of expertise to the table. As a Board Certified Behavior Analyst (BCBA), Jacqueline is deeply committed to the growth and development of practitioners in the behavioral health field. At HiJack Behaviors, she focuses on creating impactful continuing education courses, specializing in ethics, improvement, and professional growth. Her mission is to not only enhance the practice of behavioral health but also to empower individuals to reach their highest potential.